Super Cookies of Microsoft & Google


TECH POP-UPS


Friends these aren't eatable cookies what you like to eat  and serve guests with tea. Actually these cookies are text files and websites save them in user's PC by means of bowers. Cookies consist of basic knowledge  about users. For the last two decades cookies have been with us. Web-savvy people have old acquaintance with them, but now the time has approached to farewell them. Now their technology isn't sufficient to fulfill current requirements. Microsoft & Google and other companies are fancying to go for alternative cookies to accomplish modern technology needs. For instance when a user logs out after logging in from Amazon website his name still appears on Amazon website in spite of being logged out. Similarly, you can see remember me check box in Gmail, Hotmail and Yahoo account log in pages. If you tic the check box next time when you log in again, these sites will directly log in your account without asking for username and passwords. Cookies can only be read by only those sites which save them users PCs. Advertisement companies also use cookies for targeted advertisements. Therefore the use of cookies means a lot to advertisement companies.

Internet is no longer limited to computer and laptop, its also being used in cellphone, smart TV  and gaming console to a great extent. Internet users change their habits, but cookies are still in the same functional forms. Due to different use of devices for internet advertisement companies are unable to track the same user on different devices for that very reason advertisement companies are facing problems for their targeted advertisements. An other problem with simple cookies is being disabled by browsers. Due to their reasons cookies days are numbered. Microsoft and Google announced to prepare "Super cookies" which will be capable to track down the users on different devices. 

Since cookies directly concern to advertisement company and money therefore we can say top companies such as Facebook , Apple and Samsung will be in the favor of super cookies. How super cookies will work is still is unknown. It is considered that super cookies will connect serial numbers of different devices of user with their accounts such as Gmail, Hotmail and Yahoo. I got information from a resource that Google's cookies name is AdID. In some cases Facebook and Gmail companies have better knowledge than users know. These companies know that what type of product based website users have interest in. 

If I say these companies have the entire knowledge of users' digital life then I think would not be untrue. With the help of super cookies these companies will be able to know more about their users.

Thank you very much friends.

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