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This post can be dangerous for call centre agents and customer representative officers. According to Dmitry Aksenove assertion, in few years call centre agents and customer representative officers will be replaced with  Artificial Intelligent (AI).  Dmitry Aksenov has been pursuing to prepare such computer or machine that can think like human does. Very talented 23 years old Dmitry Aksenov has stablished a company "London Brand Management".  Company provides services to those companies which like to outsource their work to third party. This system is also on the name of company name as  LBM (London Brand Management) which has been titled "The Brain". Users interact with LBM in the form of SMS or e-mail. This system has ability to reply within five minutes. Now-a-days Chris Brownridge director of BMW is using this technology in its new electric car " the i3"  to answer the basic questions about this car.


Brownridge says that "this technology is a super machine to answer the questions like human. As you speak with a professional representative of a company , similarly LBM  is able to answer perfectly."  Further he says that "this system works 24 hours and users may ask any sort of question that it can answer acitvely". Many users have already checked it. Human being takes some time to answer the questions but this machine takes no time to reply. According to Aksenov human takes three seconds to answer the question normally after reading it. LBM is able to understand the content of the question, it can remember your question and it can understand humrous sense as well. Aksenov assersts, this technology is a giant step of development in the field of Service Automation. Service Automation is a field in this era which converts human difficult works into machine.

LBM is based on cloud that means it's approacable from everywhere in the world such as Gmail and Facebook. It can answer thousands of questoin in one time. Its memory is very strong. The Brain technolody can work equal to thousands of call centre agent staff. Further Aksenov says "Human can store limited data in his brain whereas LBM can remember unlimited data."  It doesn't take rest at all, on the other hand call center agents work in different shifts and if an agent gets absent, it influences all the other shift. Company has to spend a lot of time on training for a new agent.


This company is focusing to take the place of traditional marketing and call center agents. NHS cancer hospital and a Japanese electronics company are going to avail this technology. Now-a-days LBM is working for these companies. Thousands of industries can avail this system. Interested will have to pay for this technology for one time only in against of implementing it for required brand. Once this technology is implemented, company issues a licence for the brand. This technology only learns once and works non stop then on whereas on a new employee company has to spend time and money both for training him, when the training is completed, company has to pay now monthly basis salary.


LBM company is the only company which is working on this technology. Microsoft and Google and other related all companies are working on Artificial Intelligence. IBM is the top listed in this work which has been working for two decades with many successes in this regards. Watson super computer is main success of IBM. Watson super computer works like an intelligent system and has ability to answer the question. In 2011 Watson super computer defeated humans in a TV show quiz competitions. However this system couldn't give answers of some questions due to less information about the questions in its data base. Watson super computer is being used health care departments &  available for trading works.

In next five years this system will surpass the human knowledge. Aksenov says, "It will do such complex works that human is doing now." For employees this news isn't good. I suppose this system will not be less than a blessing for companies, but unemployment will be influenced due to this system. In order to tackle this problem neither companies have a strategy nor Government so far.