TECH POP-UPS

 According to a new survey from Google, there is a key change is Pakistani internet users. In 2014, a big chunk of Smartphones will exceed from Desktop computer internet users. At this moment, 91% Pakistani internet users access internet from their personal computers for that very reason internet is accessed from Desktop computers in a large mass in Pakistan. However, 45% of them also have Smartphones or tablets with their Desktop computers, 18% users only go for Smart devices.

Over all if I say that mobile devices for internet access are leading desktop computers would not be wrong. 86% Pakistani internet users access the internet on their Personal computers, 77% use access on Smartphone and 59% user access internet on tablets.

Due to Smartphone inclination and 3G technologies in Pakistan, the prices of Smartphones and tablets went low. It’s also expected that feature phones will also play their role to switch the Pakistani internet users to mobile devices. Load-shading is also improving the user of Smartphones and tablets in Pakistan. Tania Adros manager of Google Asia Pacific said, “According to us, 2014 year will replace the Desktop computer internet users with mobile internet users because users prefer Smartphones and tablets. All telecommunication companies must contemplate on changing behavior of users. That’s why it is very important for every company to know that how much they understand their users. ”

According to IDC firm, these stats were taken from research on 1000 Pakistani people. Pakistan Consumer Study Program was inaugurated last year on Pakistani users communication habits and very interesting stats were discovered from research. According to survey 70% people use internet daily while according to 60% users like to spend their personal time on internet.

In the last I would like to say that if Government contemplates on shortage of some facilities in Pakistan such as load-shedding, slow internet speed and low bandwidth, Pakistan can walk with other countries in digital life race.